Where Pet Industry
Intelligence Begins
Powered by data from 75,000+ pet owners and backed by the partnership of WPA and BSM Partners, petLENS delivers the reports that drive confident decisions.
What Is petLENS?
petLENS is the most comprehensive consumer reporting in the pet industry. This suite of future-focused data reports comes from two organizations, World Pet Association and BSM Partners, renowned for their expertise. Together, they’re turning consumer and market insights into tools with actionable takeaways for all pet professionals.
petLENS PULSE
Track industry shifts as they’re happening with these monthly market forecasts. The Total Species report covers cat, dog, bird, small animal, fish, reptile/amphibian and horse categories. Plus, you can select additional species-specific reports to get even more focused consumer insights that can help you meet your business goals.
petLENS SPOTLIGHT
Identify opportunities first, before they’re obvious to everyone else. petLENS Spotlight offers deep dives into key pet categories, published three to six times a quarter. With the consumer surveys and sales data in each report, you’re equipped to make smart strategic decisions.
About WPA
World Pet Association (WPA) builds a stronger, more connected pet retail community through education, research and leading industry trade events such as SUPERZOO.
ABOUT BSM Partners
BSM Partners is a multidisciplinary team of pet industry experts spanning consumer and market insights, strategy, veterinary science, nutrition, product innovation, regulatory and food safety. We work across the pet ecosystem to turn science, data and industry expertise into better products, stronger brands and smarter business decisions.
How You Can Use petLENS
For Retailers
Optimize product mix, identify revenue opportunities, evaluate pricing and learn new customer engagement strategies.
For Distributors & Category Buyers
Discover new potential supplier partnerships and strengthen assortment planning and channel strategies.
For Pet Services Providers
Understand evolving consumer behaviors, expectations and spending.
For Pet Product Manufacturers
Develop go-to-market strategies, explore product innovation and establish a competitive position in retail and industry channels.
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